Archive for the ‘How to…’ Tag

If You’re in the Work Force Now or Want to Return to the Work Force, It’s a Good Idea to Brush Up on Social Media

written by Phyllis Zimbler Miller
Social media is one of those weird words that is rather vague. It’s usually used in traditional media to refer to websites that encourage online “social networking.”

I’ll use the term here to mean the range of online activities that enable you to create virtual relationships with people who have interests similar to yours.

And this social media activity can be very important for people looking for jobs as well as for people looking to promote their brand, book or business.

The job category can be broken down into two sub-categories:

• Using social media activity to find a job by networking on professional sites such as LinkedIn.com

• Using social media activity to convince a potential employer that you can add to your value as an employee by utilizing your social media contacts to help disseminate the employer’s promotional message

Social media can take different online forms, and we’ll be talking about two major ones:

• Blogging

• Social networks such as Twitter, Facebook and LinkedIn

Blogging started out as the online equivalent of keeping a diary – albeit a diary without a key and thus open to the entire globe (or at least the entire globe who read English).

Nowadays blogs have morphed into Internet marketing platforms or book promotion platforms or for numerous other goals. The one thing blogs have in common is that the newest entry is added to the top of the chronological order in reverse of blog posts.

There are free blogging hosted platforms such as http://www.blogger.com where you can set up your own blog in a few minutes. If you plan to become a serious blogger, it would be a good idea to first spend some time learning about the different blogging platforms, including self-hosted ones.

Social media networks such as Twitter, Facebook and LinkedIn are free membership sites where you have the opportunity to connect with other people and share information.

Each site has a different focus and requires specific strategies for optimizing one’s experience on the site. This is why there are so many websites offering reports and training sessions on how to use these networks.

And at first you’ll need a glossary of terms just to use the language correctly. For example, you follow people on Twitter and you friend people on Facebook.

I started learning Internet marketing after my 60th birthday, and I admit I’ve invested a great deal of time in learning how to do this effectively.

Thus I know how daunting all of this may look to you at the moment. But I promise you, if you are willing to learn new things and not give up the first time you’re frustrated (I was frustrated a great deal), there will come a day when you’ll say: I’m so glad I started down this social media path.
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Phyllis Zimbler Miller’s company has launched the monthly program http://www.WeTeachWebMarketing.com as well as doing Twitter tutorials – see http://www.TeachMetoTweetNow.com . She’s also a National Internet Business Examiner at http://www.InternetBizBlogger.com and many of the articles at that site can add to your knowledge of blogging and social media sites. You can follow her on Twitter at http://www.Twitter.com/ZimblerMiller
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IT’S NEVER TOO LATE TO LEARN HOW TO USE A COMPUTER

In ever increasing numbers seniors are embracing technology and they are currently the fastest growing group of computer buyers and Internet users. A recent study by the Canadian Internet Project reports that 51% of Canadians aged 60 and over are now online. This is great news because research shows that computer use has a positive influence on the overall outlook and mental health of seniors. According to the American Psychological Association, seniors who use computers show fewer depressive symptoms than others. Nursing homes with computer facilities have reported improvements in the residents’ feelings of self-esteem and life satisfaction. At the Yee Hong Centre for Geriatric Care in Scarborough, Ontario seniors surf the Internet, Instant Message friends and family, and learn to blog in the computer lab, and they are loving it.

Computers can enrich the lives of seniors in many ways. Most importantly they contribute to a greater sense of independence and decreased isolation. Regular computer use can keep the mind active and sharp. The Internet is a life line for seniors who may have restricted mobility and find it increasingly difficult to get out and about. With families spread out all over our global village, the Internet offers a cost effective and convenient way for seniors to keep in touch with family and friends. Think of the marvelous things that you can do online

  • Stay in touch with friends and family via email
  • Send online greeting cards
  • Post and view photographs
  • Shop
  • Pay bills
  • Listen to music
  • Research health related information
  • Search government websites for information
  • Play games
  • Do genealogical searches
  • Keep up with news and current events
  • Make travel plans
  • Buy tickets for concerts, theatre, and special events

Don’t be afraid of computers. Everyone can learn how to use a computer. The costs of owning a computer have really come down in recent years, but if a new computer is beyond your budget, consider purchasing a used computer. If you are mobile the Government of Canada offers the use of computers and the Internet for free.

For help in finding public access to computers and training near you call:

1-800-268-6608
TTY: 1-800-465-7735